I ordered a copy last year but after 8 weeks of waiting I cancelled the outstanding order and bought a copy at cdwow.nl. It arrive promptly two weeks later and I have been reading ever since. I am a fan of Dane Sanders, a self made business man and photographer, who is all about sharing and helping people in the photography industry. Not only in this book but also on the internet with his fast track blog. The Fast Track Business Plan is about giving you tools to get ahead of the game. To have the right business and home life balans. This does not only apply to photographers but to any type of business. That is probably the reason why Dane has directed this book to creatives in general and to photographers specifically.
Dane has found a way to talk to you like he would sitting across from you. Like you have your own private consultancy session. He asks question about your vision and your promise to the world. What do you want to be to your clients, what type of experience do you want to give them and how can you differentiate? All valid questions to make you think and reflect your business.
But maybe the most important message is to stay true to who you are. In the way you create your vision, your passion and staying true to yourself. A lot of chapters end with a number exercises. Dane urges us to take action and determine where we are. I must say that it is a confrontation to write down e.g. strengths and weaknesses. To look myself in the mirror and and speak out loud what I want my company to be. The book also contains a test, the business stress test to determine the state of your business.
Dane again has managed to write a great book. I recognise a lot from other books I have read from e.g. Seth Godin or Tim Ferriss or from workshops i have attended. A lot of photographers repeat the same mantra of being true to yourself, let you company work for you instead of you working for your company and to outsource. Still what this book differentiate from other books is, besides being an easy read, it challenges the reader to spring into action. The test helps in that direction. Stil it is not a fill in the blanks kind of book like Dane says. No, like with a lot of business books it is written for you to do the work. He let's you of the hook every now and again but also points out what the consequences are. If you want this book to work you have to do the work.
I have learned a number of insights that I now am going to incorporate in my business strategy.